Ever since Beau Brummell revolutionised the way men dress in the 19th century, Savile Row has been synonymous with the very pinnacle in men’s tailoring – so much so, in fact, that the Japanese for suit is “sabiro” (say it out loud).
Of course, what the street is best known for is being the undeniable home of hand-crafted British bespoke – so called because when customers used to choose their cloth it was said to “be spoken for”. However, a recent influx of international designer labels and less historic tailors has opened up the street’s offering to also include ready-to-wear and made-to-measure suiting.
While purists sometimes eye these newcomers with caution, this means that if you can’t stretch to buying bespoke there are now far more options open to every budget. The trick is knowing who is best tailored to you (pun intended).
Here is GQ’s guide to everything you need to know about buying a suit on London’s most stylish street, from the best tailors and their various house specialities to hints, tips and insider info about each outpost on the Row.