Last Wednesday, 27th April 2016, our business partner, Alberto Rojas, participated in a masterclass of the University of Malaga to teach students of Tourism Management how to conceive and put into motion an online startup company. The case of Eventdeals was the perfect example to showcase the whole process of company creation and development.
The title of such masterclass was “Eventdeals: Creation of an online startup company in the MICE sector”. After a short introduction to MICE Tourism, Alberto explained to the students of the University of Malaga how the idea of Eventdeals came to be and the different key factors that were necessary to develop the Project and turn it into a business reality. The presentation included important features such as: the legal aspects to set up a company in Spain, the market research, feasibility studies, the Marketing Plan and all the unexpected problems that arose during the process of creation and development of the company.
Preeminent among all, was the “Lean startup” technique which forced Eventdeals to change its original concept of the online platform into what it is today. The students of the Master’s degree “Tourism Management of the University of Malaga” were extremely interested in the masterclass and took a very proactive and participative approach to this teaching.
Alberto Rojas
