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Discover Switzerland

Discover Switzerland

Central European cities are the perfect destinations for MICE travel. Today in The Event Channel we would like to show you the wonders of Switzerland. Imagine skiing in the morning high up on deep snow while at lunchtime in short sleeves, eating beneath palm trees in warm sunshine. Switzerland is a country full of contrasts – 8 million inhabitants sharing four languages and cultures, varied gastronomy and scenery in every season.

Getting there

A little island at the heart of Europe, Switzerland is easy to reach from anywhere in the world. The public transport system is regarded as exemplary: besides its comfort and punctuality it also reaches every corner of the land – often in spectacular style. By air, Swiss Airlines offers daily flights from most major airports in Europe.

As the airline of Switzerland, SWISS is a byword for traditional Swiss values. True to its roots, the company is dedicated to providing the highest possible quality in all its products and services. With its manageable medium size, SWISS is also optimally equipped to remain as close as possible to its customers and meet their individual needs.

If you are travelling inside Switzerland and to the neighbouring countries, we would recommend that you use Switzerland’s railroad network, not only because its speed and reliability, but also for the beautiful landscape that can be enjoyed from the comfort of the coach. The Swiss government offers Travel Passes that allow the holder to Access discounted train tickets and free admissions at more than 470 museums throughout the country.



Cosmopolitan Geneva is a meeting venue ideally situated in the heart of Europe, a finance and technology hub of global reputation. The city is a unique and particularly privileged setting for business tourism, giving it that little extra to make meetings special and appreciated. As the second biggest city in Switzerland, Geneva offers a wide variety of hotels, ranging from small, charming boutique hotels to the biggest congress hotels.

Geneva is also the home of CERN, the giant laboratory holding the particle accelerator where “The God Particle” was discovered in 2013. Of course it’s also home of dozens of watchmakers workshops. In some of them you may even be invited to make your own watch!


Zürich is the financial and cultural centre of Switzerland. This is due in part to the strong presence of international companies and to the outstanding infrastructure available here along with the most central location in Europe. Leading educational and research institutions focusing on key technologies for the future are paired with excellent accessibility. All of these elements, combined with a quality of living unparalleled in the world, create the ideal conditions for successful meetings and conferences.

Zürich is packed with nightlife and activities all year long, but specially during spring and winter.

Our favourite: Basel

Its central location, first-class transport connections and modern infrastructure make Basel one of the most important trade fair and congress cities. Basel provides the largest congress centre in Switzerland and stands for versatility and professionalism. Getting there is easy. The EuroAirport is located only 15 minutes from the city center. Rail travelers have the possibility of arriving in Basel either at the Swiss Railway station (SBB) or at the Badische Bahnhof. Passengers can accomplish Basel with the TGV and the ICE.

Basel is one of the most industrially dense cities in Central Europe. It is the home of the headquarters of Medical industry household names such as Roche and Novartis, but it is also a world leader in art, design and architecture. The annual trade fair ‘Basel World’ has turned the city into one of the most significant commercial centers of the jewellery and watch business.

Ready to explore one of Europe’s most beautiful destinations in your next meeting or incentive trip? Make the best of our hotel deals in these cities.